Great self-promoters know how to position themselves in front of their key targets. It takes hard work and dedication to maintain relationships and consistently reach out to leads, but with the right dedication, mortgage loan offices can excel in building relationships and closing deals.
It all starts with some strategic tips from XINNIX®, The Academy of Excellence. Here are our best tactics for grabbing the attention of new and current clients alike and being the most successful loan officer you can be!
The databases of most loan officers are made up of many different types of leads. A one-size-fits-all approach to marketing is not going to help you stand out as a loan officer. For example, you might send out a weekly newsletter that frequently covers FHA lending. While this information is great for referral sources who work with first-time homebuyers, it has no relevance to a relator who does only high-end business. You’ve instantly become white noise.
Messaging should always bring value to your key targets and buyer personas. In fact, statistics show that 96% of buyers claim that sellers who focus on the value they can deliver will influence their purchasing decisions.
Learn more about personalizing your content for each and every client to position yourself as a true business partner by reading our blog 5 Mortgage Marketing Ideas for Loan Officers.
You may not think of yourself as a brand, but even individuals can develop their own personal brands to earn recognition and trust within their community. Help others view you as not just John Doe, but rather — John Doe, the loan officer — with these tips:
You know the old adage: “Consistency is the key to success.” Well, it’s a common saying for a reason! Those who persist and remain steady in their mission, vision and values are often the ones who reap the greatest rewards.
Successful mortgage loan officers can often weather that first difficult year by staying focused on their goals, maintaining a consistent posting schedule on social media and staying in close contact with leads and clients.
According to Sales Insights Lab, 67% of sales agents reached out to 250 or fewer prospects in one year’s time. Now, we’re not saying you have to reach out to hundreds of prospects a year, however, we are saying that persistence and diligence go a long way. With some patience and conviction to follow through, many possibilities could present themselves to you!
As you start exploring our resources at XINNIX, you’ll notice that we repeatedly talk about the importance of networking for loan officers. That’s because we’ve seen time and time again that successful mortgage loan officers aren’t gathering a list of leads one time and calling it a day. They are constantly looking for ways to reach more clients — whether it be on LinkedIn, sending email blasts, investing in paid online advertising and more. Get creative with your networking efforts with these tips from Science of the People today. You’ll that that although that is a great jumping-off point, our team at XINNIX has some mortgage loan officer-specific advice at xxx
There is an often overlooked group of people loan officers should work to position themselves in front of: friends and family.
Loan officers should ask themselves, “When the people I know think about mortgages, do they automatically think of me?” If the answer is no, there’s no better time than now to make your name synonymous with the word “mortgage.”
Here’s an example of how two people who worked with XINNIX accomplished this goal. The duo decided they were going to wear their name tags everywhere they went: the grocery store, restaurants, and even their family reunions. These name tags had their company and job title on them, letting everyone who saw them on a regular basis know exactly who these men were and what they did for a living. If anyone were to talk to any of their friends or family members about needing a mortgage, these two loan officers were sure to get a recommendation. Simple and easy practices like this can have an incredible impact on creating recognition for a loan officer in their community.
We know that it’s not always easy to promote yourself… but successful loan officers go the extra mile to stand out from the competition. In our Self Promoter offer, the XINNIX team shares the best tips for making a clear and unique value proposition to wow new clients. Receive your free copy today.