Why Your Brand is Invisible Without Video (And How to Fix It)
If you're in sales—whether mortgage, insurance, financial, or healthcare—and you're not leveraging video, you're missing opportunities. It’s that straightforward.
At XINNIX, we don’t just talk about the power of video—we live it. Our CEO, Casey Cunningham, leads by example, consistently creating video content that engages, educates, and inspires. We believe video is one of the most powerful tools sales professionals can use to stand out, build trust, and drive results.
The Algorithm Loves Video—And So Do Your Prospects
Platforms like LinkedIn, Instagram, and TikTok prioritize video, pushing your content directly in front of your target audience. Sales expert Gary Vaynerchuk highlights the necessity clearly: “No matter what you do, your job is to tell your story. Video is now the most powerful way to do that.”
Trust at First Sight
Sales depend on trust, and video is the fastest way to establish that personal connection. Potential clients relate to faces, emotions, and authenticity—not impersonal text. At XINNIX, we wholeheartedly embrace this approach, which is why you regularly see our Founder and CEO, Casey Cunningham, sharing authentic, engaging videos on social media.
How to Get Started with Video (Even If You’ve Never Done It Before)
Feeling overwhelmed? Start small. Here’s how:
- Pick a Simple Topic: Share a quick tip, answer a common client question, or introduce yourself.
- Keep It Short: Aim for 30–60 seconds—concise videos perform best.
- Find Good Lighting: A window with natural light works wonders. No fancy setup needed.
- Use a Steady Camera: Prop up your phone or use a basic tripod.
- Speak Naturally: Pretend you’re talking to one person, not an audience. You are not performing; you're just talking to friend.
- Post and Improve: Your first video won’t be perfect, and that’s okay. Just keep going.
Learn to Master Video at XINNIX ENERGY
If you’re still hesitant about video, our April ENERGY session is for you! We’re taking a deep dive into how simple it is to create compelling video content—even if you’ve never hit record before.