Excellence Is Our Driving Force

This formula ignited a desire within me to create more success stories for all companies.

As a result, XINNIX was born. I shared my vision with my husband for the methods, requirements and standards of excellence I would implement to get the very best results out of my students. They would grow in stages, starting by learning the core knowledge of their industry, then training in the practices and habits of a successful sales professional, then implementing all they had learned to produce dynamic results. The standard and differentiator of our programs became known as The XINNIX System™ which is a unique combination of Training, Accountability and Coaching.

Rob pointed out that my process had striking similarities to military pilot training. In the Air Force, new pilots must demonstrate a mastery of fundamental knowledge before earning access to the flight simulation phase of training. Once in the simulator, trainees must next prove their ability to apply their newly acquired knowledge before gaining access to actually fly in the real world. Once a seasoned instructor pilot gains confidence in the new pilot’s skills, they are released to fly alone.

When I discovered the aviation training model was so close to our XINNIX learning process, I realized we were doing more than just training sales professionals. We were training elite producers.

Word got out that XINNIX was the place to train sales professionals serious about taking their production to the next level. As our reputation grew, we knew it was time to introduce the next element of learning. We created Performance Programs to develop every aspect of an organization from new associates to leadership. Our high standards, discipline, and execution requirements remained, as well as our parallels with aviation. When my husband served in the Air Force, he flew the KC-135, the jet refueler. His job was to refuel F-16 pilots in midair. I immediately realized the parallels between his military mission and our XINNIX mission – to refuel front-line sales producers, leaders, and next-generation professionals.

In 2021, the next era was launched. We began to apply the development of new sales and leadership performance programs to all industries.

Our consulting services division is here to transform businesses and to help all companies know where to start when they want to elevate their success

As the company has grown, our mission has remained the same. In 2002 we opened our doors with the dream that we would transform every life we touch. We empower sales professionals and leaders to reach their full potential, no matter if they’ve logged thousands of business “flight hours” or are on their first day on the job. We hold ourselves and our students to a standard of excellence far above ordinary. We’re in the business of elevating talent because we believe that through excellence there are infinite possibilities (™).