Do You Know Your Product? Or Just Know How to Smile?
I was young, ambitious, and walking into a client’s office when I overheard a conversation between my competitor and a prospect. He was smooth. Charismatic. Full of confidence. But when it came to delivering a solution? He was stuck. He didn’t know the product the way I did.
And in that moment—I jumped in.
I offered a simple, effective solution. The client turned to me and asked, “Is that true?” And I said, “Absolutely.” Because I knew it was. I had put in the work. I wasn’t just confident—I was competent.
She looked at me and didn’t say it out loud, but I saw it in her eyes: This woman knows her stuff. She’s a pro. And she’s putting me first.
That’s what changed everything.
The Trap: Confidence Without Competence
We all know someone who can talk the talk. But when the pressure hits, when the deal’s on the line—do they deliver?
Confidence can open doors, but only expertise keeps them open. If you’re relying on charm alone, you’re building your business on sand.
The Fix: Be the Expert and Serve Selflessly
What made the difference wasn’t just my knowledge—it was that I cared more about her win than mine. I didn’t try to steal the deal. I wanted her to get paid. I wanted her to succeed.
And guess what? She gave me all her future business.
So here’s your challenge:
- Do you know your product like the back of your hand?
- Are you growing that knowledge every day?
- And are you putting your client’s success ahead of your own?
Because when you do that—when you show up as an expert and a servant—you don’t just win a sale. You build a legacy.
Listen to the episode and tell me—what’s your reset today?
Take care, everybody. Let’s go attack it! 💥