What Do You Do When the Market Shifts Overnight?
Hey, everybody. I want to take you back to 2008—a time I’ll never forget.
The market shifted, and I went from making millions to zero overnight. I was sitting there, writing checks to keep my own company alive. That’s not a business model—that’s a wake-up call.
But here’s what I knew: it wasn’t about my pricing, my product, or my people. It was about one thing—my mindset.
The Shift No One Wants—But Everyone Needs
That kind of pressure will crush you if you let it. But for me? It became the fuel. I pulled my team into a room and said, “We’re going to innovate—and we’re going to do it fast.”
Not because it was a luxury. Because it was survival.
And guess what? That season of forced innovation turned into the best thing that ever happened to me—and my company.
Innovation Is a Leadership Muscle
If you’re a CEO, a sales leader, or anyone responsible for results—you will face these moments. The question is, will you freeze? Or will you get creative?
The best leaders don’t have all the answers. But they ask better questions.
- Ask your team.
- Ask your clients.
- Ask yourself: What’s the opportunity in this challenge?
Because I promise you—there’s always an opportunity. But only if you look for it.
“Cunningham’s Never Give Up”
This became a mantra in my house. Ask my kids what Cunningham’s do, and they’ll tell you: “Cunningham’s never give up.”
And I live by that.
So if you’re facing a shift right now, here’s your reset: Don’t give up. Innovate. Dig deep. You’ve got what it takes to lead through this.
Let’s go attack it today, everybody. No excuses. Just action.
Take care—and remember, you’re built for this. 💥