Market Script (PEG)

WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”

PEG is an acronym that stands for:

• Present (current market conditions)
• Expectations (industry expert’s forecast)
• Guidance (personal, client-specific advice)

When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!

Week of November 18th, 2024

Present Market Conditions

Attributed to Sam Khater, Chief Economist. 

“After a six-week climb, rates have leveled off, but overall affordability continues to be an issue for potential homebuyers,” said Sam Khater, Freddie Mac’s Chief Economist. “Our latest research shows that mortgage payments compared to rents on the same homes are elevated relative to most of the last three decades." 

 Expectations

 This week will be a bit calmer with regards to economic reporting.  You will want to keep an eye open as multiple Fed Officials will be giving speeches throughout the week.    Tuesday starts off the major reports with the release of the Housing Start and Building Permits data.  Thursday brings the Initial Jobless Claims and Existing Home Sales information.  Friday finishes up the week with Consumer Sentiment.   

Guidance

It’s still a good time to be in the market for a mortgage!