Video Confidence 101: How to Show Up Like a Pro (Even If You Hate Being on Camera)
Hate being on camera? You’re not alone. Most people would rather sit through a 90-minute sales meeting with no coffee than hit ‘record’ on their phone. But here’s the deal—video simply works - for building a social media following, one-on-one connections with your clients, and for highlighting your team and products on your website. If you’re in sales and not using video, you’re leaving money on the table. Big time.
The good news? You don’t need to be a natural-born entertainer to show up like a pro. You just need the right mindset and a few simple strategies. Let’s break it down.
1. Shift the Focus (It’s Not About You)
Newsflash: No one is judging you as harshly as you are. Your audience cares about one thing—how you can help them. Instead of obsessing over your appearance or how your voice sounds, focus on delivering value. When you shift the focus to your audience, the nerves fade.
2. Start Small, Start Now
You don’t need a Hollywood setup or a viral-worthy script. Start with a simple, one-minute video answering a common client question. No fancy intros, no pressure—just you, being helpful. Done is better than perfect.3. Look (and Feel) the Part
Confidence isn’t just mental—it’s physical. Here’s how to boost both:
- Stand or sit up straight—posture affects presence.
- Wear something that makes you feel good (but avoid crazy patterns—cameras hate them).
- Smile. Not a fake, forced one—just enough to look approachable.
4. Nail Your First 3 Seconds
People decide whether to keep watching almost instantly. Instead of awkwardly warming up, jump right in with:
- A bold statement: “Most salespeople are terrified of video. Let’s fix that.”
- A question: “Would you trust someone you’ve never seen or heard? Neither do your prospects.”
RELATED: How to Hook Your Audience In the First 3 Seconds!
5. Practice, But Don’t Overthink
Perfection is the enemy of consistency. Record a few takes if needed, but don’t let perfectionism keep you from posting. The more you do it, the easier it gets.
6. Remember: Nobody’s Perfect
Even the best speakers stumble. Even top influencers have awkward moments. It’s called being human, and it actually makes you more relatable. Your audience isn’t looking for a news anchor—they’re looking for someone real.
Bottom Line: Just Hit Record
Confidence on camera isn’t about being flawless. It’s about showing up, sharing value, and doing it consistently. Start today, keep it simple, and trust that with each video, you’ll get better.
Learn to Master Video at XINNIX ENERGY
If you’re still hesitant about video, our April ENERGY session is for you! We’re taking a deep dive into how simple it is to create compelling video content—even if you’ve never hit record before. Learn more and sign up here: XINNIX ENERGY April 2025.